In my executive board position as Public Relations Chair for the Society of Petroleum Engineers – Kingdom of Saudi Arabia Section, the second largest SPE section in the world, I also took on the role as Creative Director for the SandRose Magazine. I gave this publication a complete face lift, redesigned all aspects of the cover and inner page payouts. Articles were brought to life with high resolution imagery and intuitive grid structures. This dramatically increased interest and distribution. In addition, we developed a new interactive app, which allowed the change of our reader’s experiences by implementing augmented reality technology through use of their smartphones.
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